What happens when a team gets demotivated?

When team members put in their very very best and then the management does not take cognizance of it, it puts off the team members. The demotivation can be due to lack of timely acknowledgement of the contributions made, not providing sufficient motivational career growth opportunities, delays in providing recognition, incentives and bonuses...

The worst is when one's contribution is only measured in the quantum of money brought in ... i mean when only marketing department's productivity is seen or is visible... but NOT ONE of the contribution of the content or knowledge team is recognized...
This is the biggest and most tragic of the circumstances.

It is happening.. But it is important for people to know that this demotivation will make good people leave, and the organisations will be left with mediocrity that will soon bring down the brand value of an organisation.

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